Terms of service

Privacy Policy on the Processing of Personal Data

This Privacy Policy is provided pursuant to Legislative Decree 196/2003 (“Privacy Code”) and EU Regulation 679/2016 (GDPR), and applies exclusively to data collected through the website www.powershield.shop

Introduction

Please read this Privacy Policy carefully. All services provided by POWER SHIELD through its website imply full and unconditional acceptance of this Policy.

Purposes of Data Processing

Users of the website www.powershield.shop are informed that all collected data is used exclusively for internal purposes: service provision, statistical analysis, and marketing. The Owner of the data will be Tecnoware Srl which undertakes not to sell the collected data to third parties. The purposes of processing carried out by the Data Controller include:

  • collection, storage, and processing of data for the establishment and operational/administrative management of the contractual relationship connected to the services offered on the website;

  • use of the user's or business activity's personal data to send communications related to the execution of the established contractual relationship;

  • processing of personal data provided by the user and data generated from website browsing to deliver a service consistent with the indications provided during use;

  • collection, storage, and processing of data to perform statistical analyses in anonymous and/or aggregated form;

  • activities connected to business operations, such as sending general or specific communications;

  • market research, statistical analysis, and marketing activities;

  • sending newsletters containing: personalized offers, commercial initiatives, product/service launches, discounts, and promotions.

Data Voluntarily Provided by Users/Visitors

When users/visitors provide personal data via email or contact forms to subscribe to the newsletter, request information, purchase products, services, or supplies, or request invoicing, they acknowledge that such submission results in acquisition of the data necessary for fulfilling the request.
The collected data will be processed solely to respond to the requests.
Users of www.powershield.shop who voluntarily provide their data will be added to the newsletter program, from which they may unsubscribe at any time as described under the “Newsletter” section. Data processing and retention may vary depending on specific purposes.

Types of Data Collected

Data Voluntarily Provided by the User

The primary data collected on this website includes: name and email address. These data are voluntarily provided by anyone contacting us, subscribing to the newsletter, or purchasing a service. Some data may be optional.

Browsing Data

The IT systems and software used to operate this website acquire certain personal data during normal operation, whose transmission is implicit in Internet communication protocols.
While not collected to identify users, such data could—through processing and association with third-party data—allow identification.
This category includes IP addresses or domain names of users' computers, browser details, system parameters, browsing data, request timestamps, and server responses.
These data are used solely for anonymous, aggregated statistical purposes, to improve the service, and to monitor correct operation.
No data deriving from the web service will be communicated or disseminated.

Cookies

Like most websites, ours uses cookies. These text files are stored on the user’s computer to improve functionality, streamline navigation by automating certain processes, and analyze site usage.

System Logs and Maintenance

For operational and maintenance purposes, the site and third-party services used may collect system logs, i.e., files recording interactions and potentially containing personal data such as users’ IP addresses.

Methods of Processing

Data is processed using electronic tools. Adequate security measures are applied to prevent data loss, unlawful or improper use, and unauthorized access.

Legal Basis of Processing

We process your personal data only when:

  • you have provided explicit consent for one or more specific purposes; or

  • processing is necessary for executing a purchase.

You may request information about the legal basis for processing at any time.

Place of Processing

Data is primarily processed at our registered office: Tecnoware, Via Montetrini 2/E, 50065 Molino del Piano (FI), or wherever we may be when accessing the website.

Data Retention Period

We process and retain personal data for the time strictly necessary to achieve the purposes for which they were collected.
If consent has been provided, data may be retained until consent is withdrawn.
Newsletter subscription data is stored until the user requests removal.
We may also be legally required to retain data for longer periods to comply with legal obligations or orders from authorities.

After the retention period expires, collected data will be deleted, and the rights of access, deletion, rectification, and portability can no longer be exercised.

Access to Data

In addition to the Data Controller, certain categories of authorized personnel may have access to data (administrative staff, commercial staff, marketing, legal, system administrators).
External service providers (technical service suppliers, carriers, hosting providers, cloud services, IT companies, communication agencies) may also be appointed as external processors.
An updated list of processors can be requested at any time from the Data Controller using the contact information provided above.

Newsletter

By subscribing to the newsletter—via forms on the site, popups, or external landing pages—your name, email address, and commercial area of interest (if applicable) are entered into a mailing list used for sending newsletters, which may contain commercial and promotional information.
The service is provided through the MailUp platform.
You may unsubscribe at any time by clicking the unsubscribe link located above the newsletter footer or by exercising the right to be forgotten by writing to info@powershield.shop with the subject “request for right to be forgotten for email address,” specifying the name and domain to be permanently removed from our databases.
To subscribe, you must be at least 16 years old.
Access to newsletter data is granted to Tecnoware S.r.l. staff involved in administration, customer relations, marketing, or technical service providers.

Blog Comments

To leave a comment on blog posts, you must provide your name and email address.
Acceptance of this Privacy Policy is required to comment.
Your data will remain stored in the website database, email archives, and backups.

Google Analytics

We use Google Analytics to analyze website traffic.
Your IP address is anonymized.
The information generated by Google Analytics cookies about your use of the site (including the first part of your IP address) is transmitted to Google and stored on its servers in the USA.
Google processes this information to track and analyze website usage and produce aggregated, non-identifiable reports.
Google may transfer this information to third parties if required by law or when third parties process such information on its behalf.
If you do not wish to be tracked (even anonymously), you may deny consent through the site's cookie banner.
Access to Google Analytics data is granted to Tecnoware S.r.l. staff involved in administration and customer relations.

Facebook Pixel

This site may use Facebook Pixel to measure advertising campaign performance and allow personalized ads for visitors.
All data is processed via cookies and is not linked to personal identity.
We only receive anonymous statistics from Facebook.
Access to Facebook Pixel data is granted to Tecnoware S.r.l. staff involved in administration and customer relations.

Google Maps

This website incorporates Google Maps, which may install profiling and statistical cookies.
Google’s Privacy Policy applies.

YouTube

Some pages may include embedded YouTube videos, which install profiling and statistical cookies.
Google’s Privacy Policy applies.

Data Subject Rights

Each user has the right to:

  • withdraw consent at any time;

  • object to processing;

  • access personal data;

  • verify data and request updates or corrections;

  • obtain restriction of processing;

  • request deletion of personal data;

  • request data portability;

  • lodge a complaint with the Supervisory Authority.

Requests must be sent to: info@powershield.shop.

Interactions via the “Alex” Chatbot

The website includes a virtual assistance service called “Alex,” based on artificial intelligence technology.
Information voluntarily provided by users through the chat is processed in full compliance with applicable data protection laws (Legislative Decree 196/2003 and EU Regulation 679/2016).

Legal Basis for Processing

Processing is based on explicit user consent or on pre-contractual measures requested by the user.

Retention Period

Data collected via chatbot is stored for the time strictly necessary to fulfill the request and, in any case, no longer than 12 months for statistical and service optimization purposes, unless additional legal obligations apply or early deletion is requested.

How to Exercise Your Rights

The data subject may request, pursuant to Articles 15–19 and 21 of GDPR:

  • access to personal data and related information;

  • correction of inaccurate data and completion of incomplete data;

  • deletion of personal data where permitted;

  • restriction of processing under Article 18 GDPR;

  • objection to processing;

  • withdrawal of consent for non-mandatory processing.

Requests may be sent to info@powershield.shop.
You will receive a response within 30 days.